Calvin Klein: Passion & Simplicity
Calvin Klein, fashion brand and empire, is the realization of a dream. Infamous designer, “the supreme master of minimalism”, Calvin Klein, has always followed his passion. As a teen, while other young adults were focused on sports, he sketched fashion designs and sewed. In 1968 after attending FIT, he was able to capitalize on his talent with the help of a childhood friend. From his passion he created one of the most prominent brands in American culture and has greatly impacted the fashion industry.
Strategically structured and chic, Calvin Klein is inspired by New York’s 1960’s – 1970’s Urban Youth. Today the brand provides modern aesthetic while maintaining simple and humble elements. The color palette always consists of neutrals and earth tones adding trending colors by the season. At times styles can be a bit androgynous, blurring the lines between genders with boxy silhouettes and masculine swimwear for women. Yet, the message is always clear. Essentially it’s about being comfortable in your skin and exuding confidence through the clothes; ensuring that your persona shines in and throughout any ensemble. This is demonstrated through the clean, fresh and uncomplicated details of each individual piece.
“I love that in the clothes, the body is what stands up, the person.”
Design is an art. Calvin Klein is a brand that is uninhibited; visually articulating a free and easy spirit. With controversial risqué advertising, Klein is known to “push the envelope”. He encourages intimacy and sensuality. It is no shock that the cK lingerie and underwear lines have been a huge success. The goal is never to exploit.
“It’s hello to having a body, being a woman and being sexy… and I think the clothes reflect that….”
Through minimalist designs, cK conveys the simplicity in being on purpose. Calvin Klein realized and lives his passion creating and evolving a world-renowned brand. Though he experiences resistance the brand has always maintained its carefree Essence.